In marketing, it’s widely believed even bad press is good press. But is being famous the same as becoming infamous?

And so as the story goes, Omarosa Manigault-Newman, found a platform in which she could build her brand. And instead of thanking the man who made it all possible, in the end, she dissed him and burned a bridge.

The sad part of this story is that Omarosa had an opportunity to move the needle for a community she claims to care about. As the

unemployment in Black communities is at historic lows, thanks to the administration she got booted out of,  Omarosa could have claimed some responsibility for that. Instead of leaving on a high note, it was closer to Chubby Checker’s Limbo Rock, “how low can you go?” 

When it comes to credibility, I’ll stick with Dr. Alveda King who stated, in regard to Omarosa’s kiss-and-tell book, “… she’s willing to tell lies for money … “

So what happened?

A Stellar Performance, Not!

For one, Omarosa got fired because she did a mediocre job.  Heart-breakingly so, actually. She flubbed her biggest opportunity to shine while putting her boss in a clumsy position.

Her lofty job title “Assistant to the President and Director of Communications for the Office of Public Liaison” Manigault-Newman was charged with African-American outreach and said she regrets that the administration hasn’t reached the level of diversity she “strove to see.”

Yet, TheDailyBeast.com published their tell-all hit piece: “How Omarosa’s ‘Reign of Terror’ Ruined President Trump’s First Black History Month” “Donald Trump’s ousted aide and former ‘Apprentice’ villain was tasked with running his Black History events. She ran them into the ground.”

Although I don’t pretend to be a therapist, it sure feels like there’s something pathetically psychopathic to make others look bad. Like not inviting the administration’s highest-ranking African American official, Ben Carson, to the televised black-history roundtable discussion during Trump’s first Black History Month.

Oversight on Omarosa’s part?

The article claims that “Carson only ended up making an appearance at the breakfast roundtable because Katie Walsh, a former deputy chief of staff in the Trump White House, invited Carson, then Trump’s nominee for HUD secretary, the evening before the event—just hours before it began.”

Another casualty of Omarosa’s poor planning, Paris Dennard, an African American pro-Trump conservative commentator, said he “received his 11th-hour invitation in a text message from Manigault Newman”.

Another Omarosa oversight??

Backstory

We’ve all got one. Omarosa’s no different.

At the tender age of seven, Omarosa’s father was murdered. A horrible situation to grow up with. Again, I’m no therapist, but it makes me wonder how much this contributed to Omarosa’s “kill-or-be-killed” instinct displayed to a “t” on Celebrity Apprentice.

Running roughshod over everyone, stepping on toes, passing much of her work off to others is how Omarosa was labeled by her first White House employer, “working” for Al Gore’s administration, during the Clinton days. Described as “the worst hire” the office of the VP ever made, Omarosa was fired. (Wonder where her secret recordings from those days are?)

Memory Lane

The author of her Wikipedia profile describes Omarosa: “… her controversial, blindsiding, alienating, dog-eat-dog, in-your-face and acrimonious tactics teamed with her eloquence and craftiness of gameplay. Through surprise attacks, cogency, refinement and strategy, she often proves herself a formidable competitor …”

The Apprentice, 2004: Omarosa’s relationship with The Donald began, Season 1 of “The Apprentice”. Likely clawing her way into the lineup and limelight. Keep in mind Trump favors guts, stamina, determination. All of which Omarosa has.  She was fired week 9 (of 15).

Celebrity Apprentice, 2008: In spite of not truly being a celebrity, Omarosa was invited to join Season 1 of the “Celebrity Apprentice” (a feather in her cap as the only former Apprentice participant to be invited back). Her fights with Piers Morgan (he called her “venomous poison”) were brutal although, to her credit, she did raise $49k for her charity before getting booted in week 10.

The Ultimate Merger, 2010: In 2010 she collaborated with The Donald for a non-starter, a dating spin-off, aired online, called “The Ultimate Merger” where 12 men competed for Omarosa’s affection. One demeaned contender said: “she’s had so many things happen to her that she doesn’t deserve.” (A sentiment felt by the staff in the West Wing as I’ve read.)

Gotta tip my hat to her, though, creating an opportunity to live at the Trump International Hotel in Las Vegas for weeks … and for free!! (“Waiter, champaign, please!”)

All-Star Celebrity Apprentice, 2012: Omarosa was invited to participate in an “All-Star Celebrity Apprentice.” Although the least accomplished ‘star’ on set, the producers knew they’d get juicy content from her sharp tongue and aggressive antics. Watching the less cunning La Toya Jackson be a punching bag for Omarosa’s sideshow, an exchange that later wound up in court, contributed to the show’s high ratings.

La Toya wasn’t alone in her concerns regarding Michael Clarke Duncan, Omarosa’s fiance who had passed. Michael’s sister, Judy Duncan, hired a lawyer to investigate the circumstances surrounding the actor’s changing of his will to Omarosa as the main beneficiary a few months before his passing.

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Five Times the Charm

With three reality tv firings and two White House firings, Omarosa was still invited to join the Trump reelection team. Yet chose, instead, to publish a book that feeds the frenzy of Trump-hater narratives, even when her claims are unsubstantiated.

Figure if she sold a million books earning a $1 a copy, that’s not a bad payday. But book sales dropped by week two. So making the circuit, while her “sources” discredited her, was a challenge for even the haters to fund this fiction:

Frank Lutz @FrankLutz tweeted: I’m in @Omarosa’s book on page 149. She claims to have heard from someone who heard from me that I heard Trump use the N-word. Not only is that flat-out false (I’ve never heard such a thing), but Omarosa didn’t even make an effort to call or email me to verify. Very shoddy work

April Ryan @AprilDRyan tweeted:Omarosa! I hear you mentioned me on Meet The Press. Don’t reference me or use my name. Keep my name out of your mouth. You have done enough. Your lies and crazy behavior are catching up to you. Can you say National Security breach? Lawyer up!

Katrina Pierson @KatrinaPierson tweeted: Turning on the man who helped create her brand, fund her venture & gave her a top WH job for personal gain is very disloyal. A racist, by definition, would not give a strong black woman the time, nor the opportunity. Most people know what’s up here

 

Risking Your Reputation